About Strodisign and the blog

Strodehne in Brandenburg flutters its clothes.

Strodisign transforms traditional and ordinary village clothes into a new form of appearance and manifestation. The apron dress (the „Kittelschürze“) seems to be predestinated for this conversion. Unlike any other garment, the apron dress typifies the cliché of rural clothing and it can also validate a dichotomy. It can be despised by its opponents as a feature of an antiquated and backward female image but it can also be defended in its practicality, its colorful patterns, its ability to be secretly sensuous, or it can be appreciated in terms of the uniform character that equalizes all women wearing it.

Is it possible to translate these attributes into the „Zeitgeist“ of a village? What does the contemporary apron dress of Strodehne look like? Which village’s stories and (thinking) patterns will influence its design? What does it cover? What does it show? Who can wear it?

To realize this project, all creative and manual strengths of the whole village work together. External inspiration comes from fashion designers, fine artists and textile designers.

While on the ground at landmade.Kulturversorgungsraum (KVR) artists, cultural workers and residents of the village are tailoring a new custom-made outfit for themselves as well as for the village itself, the Strodisign blog is delivering the world facts and meta-facts about this project.
In section „Kittelwesen“ (the manner of apron dress) Birte Hoffmann and Gabriele Konsor are sending ghosts through the village. Emotions and memories aroused by the Kittelschürze are presented as „Bekenntnisse“ (denominations). The heading „Frau Heinz informiert“ (Frau Heinz is informing) is providing a profound knowledge about the „Kittelschürze“.